TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

below the line [3 records]

Record 1 2005-04-12

English

Subject field(s)
  • Advertising Techniques
DEF

[Said of] marketing methods other than mass media.

Key term(s)
  • below-the-line

French

Domaine(s)
  • Techniques publicitaires
DEF

Se dit d'une opération de communication qui ne fait pas appel aux principaux supports d'information.

OBS

[Le terme «hors média»] est parfois employé comme substantif : hors-média.

Spanish

Save record 1

Record 2 1998-05-14

English

Subject field(s)
  • Accounting
DEF

An out-of-the ordinary revenue or expense item or a nonrecurrent item requiring a separate entry in a balance sheet.

OBS

Compare to above the line item.

Key term(s)
  • below-the-line

French

Domaine(s)
  • Comptabilité

Spanish

Campo(s) temático(s)
  • Contabilidad
Key term(s)
  • partida extraordinaria
Save record 2

Record 3 1989-11-23

English

Subject field(s)
  • Advertising Media

French

Domaine(s)
  • Supports publicitaires
DEF

Part du budget publicitaire consacrée aux dépenses de promotion.

Spanish

Save record 3

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